In truth, Madagascar is a perfectly likeable animated film. It is not any underrated masterpiece but it does manage to do the essential formula of the modern animated film quite enjoyably. One suspects that had Madagascar come out several years earlier where the market had not been so saturated by animated product, the reception would have been far warmer. Madagascar is the brainchild of Eric Darnell, the co-director of DreamWorks first animated film Antz (1998), and Tom McGrath, a newcomer to feature animation, who had previously worked as a director on The Ren and Stimpy Show (1991-5).
Darnell and McGrath invest Madagascar with a good deal of warm humour. There is an enormous degree of visual creativity with all manner of gags and witty asides that play around the edges of the film. At times, the film has a downright surreal eccentricity, like the visions of drug-induced psychedelia or Alexs hallucinations of his friends constantly transforming into ambulatory steaks. There is great deal of colour to the film, especially once the film reaches the title location, with Darnell and McGrath seeming to have borrowed the idea from Finding Nemo (2003) of using every colour in the rainbow in the frame at the same time.
The characters are all appealing, with the show being effortlessly captured by Chris Rocks zebra and Ben Stillers lion, and stolen in no small part by various characters around the side, including no less than Sacha Baron Cohen (Ali G and Borat himself) as the lemur king and a troupe of commando penguins. It is surprising how well some of the actors Ben Stiller, Chris Rock, David Schwimmer (an actor who has always annoyed me to the max in live-action roles) are suited to playing animated characters. The characters arcs are likeable and all end in their expected destinations the animals coming to enjoy the wild, Alex learning to not regard his friends as steaks without seeming overly predictable.
Madagascar also follows a less appealing trend that has started to manifest in a number of recent DreamWorks films Shrek 2 (2004) and Shark Tale being notable examples of overrunning a fantasy milieu with constant pop culture references, in-jokes and even brand name droppings. (Here we get product placements for Starbucks and McDonalds). There are a great many jokes about other films and quotings from popular songs Marty strolling down the street and admiring a passing lady in a striped coat in an imitation of John Travolta in Saturday Night Fever (1977) as the familiar Stayin Alive number plays on the soundtrack; the lemurs dancing to I Like to Move It several times throughout; Louis Armstrong on the soundtrack and surfing music as Alex arrives on the beach; the theme from Chariots of Fire (1981) playing as Marty and Alex run down the beach towards one another in slow motion; jokes about the beachball from Cast Away (2000); spoofs of American Beauty (1999); and numerous New York City in-jokes, even gags about monkeys throwing poop at Tom Wolfe.
These pop culture jokes tend to be intrusive, although at least they work with more cleverness and sophistication than they do in DreamWorks other films. I particularly liked the spoof of Planet of the Apes (1968) that has Alexs simulation of the Statue of Liberty accidentally burned to the ground and he kneeling hitting the sand, crying out Darn you. Darn you all to heck. And you have to applaud the obscurity of some of the in-jokes that Darnell and McGrath make like when the lemurs bring out a book entitled To Serve Lemur and then comment Its a cookbook, an in-joke that refers to the The Twilight Zone (1959-64) episode To Serve Man, which centred around human confusion over the title alien book, with the phrase Its a cookbook being the twist punchline.
2005 also had the very peculiar distinction of featuring not one but two films about talking zebras, with Madagascar featuring competition from the dire live-action Racing Stripes (2005). In an even more peculiar coincidence, less than a year later Disney released The Wild (2006), which had a near-identical plot about talking zoo animals escaping into their natural habitat.
The two directors and the principal voice cast reunited for an even more enjoyable sequel Madagascar: Escape 2 Africa (2008) and the subsequent Madagascar 3: Europes Most Wanted (2012), while the penguins were spun off in their own film Penguins of Madagascar (2014).