Rare Exports is an effort that joins the latter group of dark Christmas films. Finnish director Jalmari Helander conducts a feature-length expansion of two earlier short films he had made, Rare Exports Inc (2003), which featured hunters tracking Santa, and The Official Rare Exports Inc Safety Instructions (2005), a parody of industrial films giving instructions for dealing with the captured Santas. The film version was given a big budget via funding from a variety of pan-European countries. The finished film was a modest success and did the rounds of a number of film festivals. It is certainly feels as though Jalmari Helander has shot it with an eye towards competing with mainstream multiplex cinema he having employed visual effects houses to create a range of creatures, while the cinematography is shot with an eye for the Finnish locations and is determined to present them with maximum widescreen impact.
Rare Exports soon kicks in as a welcome alternative to the sentimentalised American treatment of Christmas. The early sections of the film are constantly digging away through Onni Tomilas illustrated childrens books to suggest something darker beneath the sentiments what he calls not the Coca Cola version where Santa was originally a monster that punishes naughty children in cruelly sadistic ways. Jalmari Helander shows us less than family-friendly images a field of slaughtered reindeer, the heros father being prepared to carve up the body of someone they think they accidentally killed. Moreover, when we are initially introduced to what looks like Santa (although this turns out to be one of the elves), it is something that looks like Gollums father gaunt, bedraggled and with a range of sinister expressions, about the furthest thing from a jolly man in a red suit than you could get.
When it comes to the scenes of a giant rampaging Santa threatening to emerge from a hangar at the end and an army of naked elves closing in like a horde of undead in a zombie film, you realise that Rare Exports is really a Christmas film that has been reconceived as a monster movie. It could easily follow the formula for one of the cheap monster movies that are churned out for the Syfy Channel. However, despite moving in some great and original directions at the outset, Rare Exports also disappoints. The fascinating idea in the early sections of the film about digging underneath Christmas sentiments to reveal something that was originally a nightmare figure disappears and the film becomes a standard monster movie. The rest of the film is just running around trying to stop the marauding elves and the giant Santa from emerging. It disappointingly becomes a film that fails to push its premise far enough. It never even lets the marauding monster Santa out of the box to punish naughty children, the very thing that the entire film seems premised on doing. Instead, it is a film that plays it safe and toys with a darker undertow and then decides it is not going to go that far, which can only read as a certain conceptual cowardice. A film that took such promise all the way would have been awe-inspiring.
Jalmari Helander next went onto make the English-language action film Big Game (2015).
Original short film here:-