I found Annabelle tedious and formulaic in every department so entered into Annabelle: Creation with little enthusiasm but ended up reasonably surprised. In this case, the change of director makes all the difference from the first films John R. Leonetti, a director who had previously only made sequels to other peoples films, to David F. Sandberg, a Swedish director who before this had only made the James Wan-produced Lights Out (2016), another film that did far more box-office than was expected,
Whether we asked for it or not, Annabelle: Creation concerns the origin story of the Annabelle doll. We see the doll being made in the opening scenes and get a mid-film flashback that shows how the Mullinss were persuaded to allow the spirit of their dead daughter Bee/Annabelle to inhabit the doll so that she could return to them but that this was a trick on them by a demonic entity that now wants to inhabit one of the girls from the orphanage.
Mostly, Annabelle: Creation is not so interested with the creation of Annabelle as it is with what happens when it has the girls from the orphanage in the house and the Annabelle doll stalking them. David F. Sandberg does a surprisingly good job of creating eerie jumps and keeping an audience on an edge. There is the fine scene where Talitha Bateman enters Bees bedroom and sees the Annabelle doll sitting ominously staring from a half-open cupboard before she throws a sheet over it only for the sheet-covered figure to get up and follow her across the room. Or where two of the teenage girls are huddled under a sheet and see a silhouette and hear the bell of the bedridden Miranda Otto coming closer before the big jump when a ghostly figure appears under the sheet with them. Or of Lulu Wilson running to hide in the bed after seeing the ball on the end of a string she fires into the cupboard lifted upwards only to emerge later and find a pair of blackened footprints that have walked out of the closet.
David F. Sandberg makes for two-thirds of a reasonable horror film. On the other hand, it feels like the studio has taken over for the last third. Here all of the fine suspense-generating of the earlier sections disappears under a series of serial jumpshocks, driven more than anything by loud noises on the soundtrack, which quickly cause the film to disappear into being just another formula horror exercise. Some of these jumps are denoted more by their outright silliness like a scene where Anthony LaPaglia is holding out a crucifix and the demonic entity psychically bends every one of his fingers backwards and snaps them in order to cause him to drop it, where either the CGI or makeup effects that went into the effect make LaPaglia look like he has a cartoon hand.
What also becomes distracting is the need to connect up to what James Wan and Warner Brothers are clearly intending to be an extended universe. We get no cameos from the Warrens this time, although a Raggedy Ann doll, which was the original model for Annabelle, makes an appearance later in the film. Stephanie Sigman does have a scene where she talks about how she was previously in a convent in Romania that ties up to the upcoming Wan-produced The Nun (2018). In one of the photos, we even see the phantom shape of the nun who makes an actual appearance in a brief post-credits sequence. There is also a mid-credits scene where we get cameos from Kerry OMalley and Brian Howe as Sharon and Pete Higgins, the couple who were killed at the start of Annabelle, as the film shows what happened leading right up to the start of that film.