The Blair Witch Project is a rare example that proves that occasionally audiences are not the Lowest Common Denominator morons that the studios executives are constantly assuming they are. The perfect example of this comes in comparing The Blair Witch Project to the remake of The Haunting (1999), which opened one week before The Blair Witch Project went into nation-wide US release. The Haunting remade a classic of psychological horror and replaced all the unseen horrors with a carnival ride of mindlessly applied pop-up CGI effects on the assumption that there was no audience for psychological subtlety anymore. The Blair Witch Project has none of The Haunting’s ghostly cherubs, angels of death or collapsing bedrooms, all it has is something as low key as a mound of stones piled outside a tent and most overtly an eerie series of stick figure wood carvings in the branches, yet it was regarded as the most terrifying scare show of the 1999 season. In comparison, The Haunting fell off and flopped after its opening week while The Blair Witch Project, showing on far less screens, completely outstripped The Haunting in terms of revenue and in terms of the number of attendees per screening and became the tenth highest grossing film of the year.

One of the things that managed to keep audiences transfixed about The Blair Witch Project is its clever replication of an amateur video documentary. Many left the theatre certain that what they had seen was a real film. The filmmakers’ mimicry of pseudo-amateur footage is conducted with a remarkable degree of skill and assurance (and one that cleverly allows the filmmakers to make the most of no-budget resources). The Blair Witch Project is, when you think about, even though the filmmakers give no impression of ever having tried to do so, the most successful film at following Lars von Trier’s Dogme 95 manifesto – Blair Witch follows a good many Dogme rules regarding no sets, no special effects and handheld camerawork.

The Blair Witch Project is a film lacking in any of the cliche horror reactions. In one scene, which pointedly punctuates the insistence that this is not a generic horror film, Joshua Leonard turns the camera on Heather Donahue, reducing her to tears as he taunts her about her ambition to be a moviemaker, asking her what would be happening now if this were a cliche movie. The scenes as each of the three are gradually broken down contain a great deal of emotional rawness and a realism that one is never likely to see in your average stalker movie – like Heather Donahue’s hysteria at finding the same stream again and realising that they have just travelled in a circle, or her outburst at finding that Mike kicked the map away. Far more so than any psychological ghost story, the film is a study in the psychological pressures of a group lost in the wilderness.

For all the ‘scariest movie ever made’ label that The Blair Witch Project was given, the actual number of scares are not that many. There is a terrifying scene at the end where Heather Donahue turns the camera on herself and tearfully narrates a goodbye letter, fully expecting to die. Part of the reason for the realism of the film is that it is the real thing – directors Daniel Myrick and Eduardo Sanchez filmed in the wild and used such tactics as running up and spooking cast members during the night and filming the resulting footage. Not a great deal is ever explained about what is happening and the ending seems to come abruptly but The Blair Witch Project remains a uniquely original work that is all the more effective for venturing into an almost forgotten realm of unseen horrors.

Book of Shadows: Blair Witch 2 (2000) was a disappointing, although not entirely uninteresting, sequel. Directors Daniel Myrick and Eduardo Sanchez next acted as ‘executive consultants’ (something that featured heavily in the promotional publicity) on the short-lived tv series Freaky Links (2000), which used the same shot-on-video look in an initially promising series about an internet site that investigated the occult. Surprisingly, it took Myrick and Sanchez a number of years to subsequently capitalise on the success of The Blair Witch Project. Daniel Myrick eventually returned as producer of genre vehicles like Rest Stop (2006), Sublime (2007), Alien Raiders (2008), The Presence (2010) and as director of Believers (2007), The Objective (2008) and Solstice (2008). Eduardo Sanchez eventually returned to direct the alien abduction film Altered (2006) and the horror films Seventh Moon (2008), ParaAbnormal (2009) and Lovely Molly (2011).

The Blair Witch Project gave way to a horde of imitators, featuring video-equipped people encountering hauntings. Copies include The St. Francisville Experiment (2000), the Singaporean Return to Pontianak (2001), Paranormal Activity (2007), which mounted a very similar promotional campaign, and Haunted Changi (2010), as well as the non-mockumentary YellowBrickRoad (2010). Even more numerous are the spoofs – The Bare Wench Project (1999), The Blair Bitch Project (1999), The Blair Crown Project (1999), The Blair Witch Rejects (1999), The Erotic Witch Project (1999), The Ninja Spirit Project (1999), The Wicked Witch Project (1999), The Bare Hick Project (2000), The Bunk Witch Project (2000), Da Hip Hop Witch (2000), Scary Movie (2000), The Tony Blair Witch Project (2000) and The Blair Witch Mountain Project (2002). The Bogus Witch Project (2000) is a entire series of short Blair Witch Project spoofs.

(No. 8 on the SF, Horror & Fantasy Box-Office Top 10 of 1999 list).