Ring led to the inevitable Hollywood remake The Ring (2002), which proved a reasonable success that produced a sequel The Ring Two (2005). More crucially, it also spawned a fad of English-language remakes of Japanese (and other Asian) horror films for a number of years after. This third The Ring film floated around for several years, initially announced under the title The Ring 3D in the immediate aftermath of the 2009 3D revival fad. Rings finally did emerge and only to middling box-office and a critical trashing.
The director assigned is Spanish director F. Javier Gutierrez who had only previously directed the critically acclaimed end of the world film Before the Fall (2008). Rings has on board Akiva Goldsman, one of the worst Hollywood screenwriters. Goldsman has ruined some great source works every time he has touched genre material see his scripts for the likes of Batman Forever (1995), Batman & Robin (1997), Practical Magic (1998), I, Robot (2004), I Am Legend (2007), Winters Tale (2014), as well as his having produced Constantine (2005), Jonah Hex (2010) and the tv mini-series adaptation of Arthur C. Clarkes Childhoods End (2015). He also has a bad habit of jumping on board successful pre-established franchises Tim Burtons Batman films, the tv series Fringe (2008-13), the Paranormal Activity series, the Divergent series, the Transformers films where he either adds little to nothing or else grinds the series into the ground.
The question is after seven Japanese films and a tv series, a Korean film and two previous English-language films, just what is there left that the filmmakers think they could possibly wring out of a new Ring film? The answer would appear to be not much. Indeed, when in the opening scenes, the film has characters calling the VCR technology the film is based around ancient, it badly signals a series that has failed to keep up with the times. The script tries to eke more of the same out of the basic elements this time the characters are in search of Samaras final resting place and her father. There is the mildly intriguing notion of a team of academic researchers using themselves as test subjects in an effort to scientifically understand the nature of the videotape but nothing is done with this idea after it is introduced. (About the only thing it leaves you wondering is why an academic would think giving his students a death curse would be a good idea and why Johnny Galecki is not hauled up by an ethics committee the moment his students start dying).
The rest of the show plods through the basics in desultory fashion. There are one or two appearances of Samara less than you expect there to be. Much of the film is taken up by the quest to the town where everything is now rewritten to make a play for the all-important 18-24 demographic with the addition of good-looking teenage leads. As soon as the quest kicks in, the film leaves behind any attempt to engage with the creepy appearances of Samara or the weird peripheral happenings that we had in The Ring indeed, the scenes with Matilda Lutz being trapped by blind Vincent DOnofrio feel like the film is trying to copy the recent Dont Breathe (2016). For all that the script has three writers credited, you feel that they have either been asleep on the job or engaged in a competition to mail their effort in by making the most minimal effort.
Akiva Goldsman has also written the scripts for the Joel Schumacher Batman films Batman Forever (1995) and Batman & Robin (1997), the big-screen remake of tvs Lost in Space (1998), the witchcraft comedy Practical Magic (1998), the Oscar-winning A Beautiful Mind (2001), I, Robot (2004), The Da Vinci Code (2006), I Am Legend (2007), Angels & Demons (2009), Insurgent (2015), The 5th Wave (2016), Rings (2017) and Transformers: The Last Knight (2017). He made his directorial debut with the fantasy Winters Tale (2014) and is next set to make the horror film Stephanie (2017). Akiva Goldsman has also produced another big screen tv series remake Starsky & Hutch (2004), Renny Harlins two genre outings Deep Blue Sea (1999) and Mindhunters (2004), the comic-book adaptation Constantine (2005), the paranormal investigators tv series Fringe (2008-13), the superhero film Hancock (2008), the supernatural Western comic-book adaptation Jonah Hex (2010), Paranormal Activity 2 (2010), Paranormal Activity 3 (2011), Paranormal Activity 4 (2012) and the tv mini-series adaptation of Arthur C. Clarkes Childhoods End (2015).