The film originally screened under the title Cybernatural in its film festival premieres before this was changed to Unfriended for widespread theatrical release. It is one of the most unique films that one has seen in some time. The entire film takes place where the camera is focused on a computer screen for the duration. The drama mostly plays out in a Skype video conversation, although there are multiple windows opening up into other programs such as Gmail, Chatroulette, Spotify, YouTube, Instagram, even rather subversively the bit torrent downloader UTorrent. There is also Facebook, although clearly for copyright reasons this is mocked up to look the same but comes without the identifying blue F logo.
This is the most original form of presentation of a film that one has seen in some since probably Paranormal Activity (2007), which was notedly also produced by Jason Blum. That said, when I saw Unfriended, I had not seen Nacho Vigalondos Open Windows (2014), which was released around the same time and similarly takes place with the film screen being a computer monitor with various programs and video screens popping up although it far more adventurously manages to swing an elaborate abduction and caper plot, even a car chase and several mind-bending twists, during its running time. Nor had I seen the dvd-released The Den (2013) about a snuff internet site, which conducts the same computer screen as film screen idea but not in a single unbroken take. Soon after, we had a series of other social media/screen perspective horror films, including Jeruzalem (2015), Friend Request (2016), a blatant copy of Unfriended, and Nerve (2016).
Moreover, to add to this, Unfriended was shot in a single unbroken 82-minute take an arduous form of filmmaking that is known as the long-take. Other examples of this have included Alfred Hitchcocks Rope (1948), Russian Ark (2002), PVC-1 (2007), Cut (2010), Pig (2010), The Silent House (2010), Silent House (2011), Fish & Cat (2013), Victoria (2015), King Dave (2016) and Red Mile (2016). The scenario and what has happening was changed around several times so that even the cast didnt know what was happening and their reactions were authentic as they played out.
This certainly takes some getting used to. Essentially, we are watching a static screen for much of the running time, which only changes as windows pop up or else we get to watch multiple video images within a frame. Moreover, all the notification dings and bleeps have such a familiarity to anyone who is a regular user of such media that it is disorienting going to a movie and watching them coming at you in the dark rather than from your phone or computer screen. (You suspect that the true medium for watching Unfriended/Cybernatural would actually be downloading it and then watching it on your computer screen in the dark!). The audience fidget and talk through the opening scenes as it doesnt feel like you are watching a movie. That said, it is not that long until we become absorbed in the drama playing out before us. And this soon manages to get an audience wound up one scene in particular will make you think twice about using blenders again. The teens all play with conviction, especially as the film starts to dig its claws into their lives and expose their secrets.
By its very format, Unfriended has to work a lot harder than the average horror film (or even its closest equivalent the Found Footage film) to generate suspense out of scenes but it does so by the end. If it played out as a regular horror film, what we would get would be a fairly straightforward supernatural retribution story perhaps a paranormal version of I Know What You Did Last Summer (1997), albeit one that has been specifically tied to the modern issue of cyber-bullying and cleverly uses the medium back against its perpetrators. Nevertheless, the unique method of telling delivers the story rather effectively.
Jason Blum has also produced a number of other genre films including:- Hamlet (2000), Paranormal Activity (2007) and sequels, Insidious (2010) and sequels, Tooth Fairy (2010), The Bay (2012), The Lords of Salem (2012), The River (tv series, 2012), Sinister (2012) and sequel, Dark Skies (2013), Oculus (2013), The Purge (2013) and sequels, the tv mini-series Ascension (2014), Creep (2014), Jessabelle (2014), Mercy (2014), Mockingbird (2014), Not Safe for Work (2014), Ouija (2014) and sequel, 13 Sins (2014), The Town That Dreaded Sundown (2014), Area 51 (2015), The Boy Next Door (2015), Curve (2015), The Gallows (2015), The Gift (2015), Jem and the Holograms (2015), The Lazarus Effect (2015), Martyrs (2015), Visions (2015), The Visit (2015), The Darkness (2016), Hush (2016), Incarnate (2016), The Veil (2016), Viral (2016), Amityville: The Reawakening (2017), Get Out (2017), Split (2017) and Stephanie (2017).